| 企业推动SCSR项目实施机制研究 |
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| 引用本文： | 程聪,池仁勇,张伟.企业推动SCSR项目实施机制研究[J].科研管理,2019,40(1):139-150. |
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| 作者姓名： | 程聪 池仁勇 张伟 |
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| 作者单位： | 浙江省新型重点专业智库浙江工业大学中国中小企业研究院,浙江杭州,310023;浙江工业大学中小微企业转型升级协同创新中心,浙江杭州,310023;华中师范大学公共管理学院,湖北武汉,430079 |
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| 基金项目： | 国家自然科学基金项目（71772164, 71402168, 71772163, 71573234）；浙江省自然科学基金（LR19G020001，LY17G020023）。 |
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| 摘 要： | SCSR项目的终极目标是保证企业在获得显著经济效益的同时促进社会福利增长，那么，如何来推动SCSR项目实施将是企业乃至社会面临的重要问题。本文以当前我国主要大城市中兴起的滴滴专车、一号专车等专车服务业务为研究对象，采用案例分析与实证检验相结合的混合方法进行探讨，发现企业SCSR项目在实施过程中涌现出了目标导向、市场反应、经济效益和声誉机制等战略特质，这些特质是促发并维持企业持续推进SCSR项目运作的主要驱动因素。此外，研究还发现，围绕SCSR项目的不同利益相关者，他们所关注的SCSR项目战略特质也存在显著差异，重视企业经营的利益相关者，其对于SCSR项目战略特质的关注程度依次是经济效益、目标导向、声誉机制和市场反应。而关注社会福利的利益相关者，其对于SCSR项目战略特质的重视程度则依次是市场反应、经济效益、声誉机制和目标导向。本文的研究结果对于我国企业如何更好地实施SCSR项目提供了积极的指导建议。
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| 关 键 词： | SCSR项目 战略特质 社会福利 专车服务 |
| 收稿时间： | 2016-01-26 |
| 修稿时间： | 2018-02-06 |
A research on the mechanism for implementation of firms’ SCSR program |
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| Cheng Cong,Chi Renyong,Zhang Wei.A research on the mechanism for implementation of firms’ SCSR program[J].Science Research Management,2019,40(1):139-150. |
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| Authors: | Cheng Cong Chi Renyong Zhang Wei |
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| Institution: | 1. Zhejiang New Key Professional Think Tank China Institute for Small and Medium Enterprise of ZhejiangUniversity of Technology, Hangzhou 310023, Zhejiang, China;
2. Collaborative Innovation Center of Micro, Small and Medium Enterprises’ TransformationUpgrading of Zhejiang University of Technology, Hangzhou 310023, Zhejiang, China;
3. School of Public Administration, Central China Normal University, Wuhan 430079, Hubei, China |
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| Abstract: | firm’s SCSR program which attempts to create value and promote social welfare to grow as the same time, it implies that how to push forward the SCSR program is a vital problem firm as much as society faced. Employing the object of exclusive car service business, such as didi taxi, kuaidi taxi and so on, growing up in main cities of China, and comparing the methods of case study and quantitative analysis, we found that strategic traits including goal orientation, marketing reaction, business benefit and reputation mechanism are emerging in the driving processing of SCSR program, this strategic traits are principal factors accelerating the SCSR program. In addition, there is a significance difference between different stakeholders assess the strategic traits. For the stakeholders emphasizing firm’s business benefit will pay attention to business benefit, goal orientation, reputation mechanism and marketing reaction decrease by degress decrease successively. However, the stakeholders emphasizing social welfare growing will pay attention to marketing reaction, business benefit, reputation mechanism and goal orientation decrease by degress decrease successively. This paper offer a positively proposal that how to promote the SCSR program successfully. |
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| Keywords: | SCSR program strategic trait social welfare special car service |
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