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建设工程承包人公平感知形成的眼动实验研究
引用本文:严玲,曾诚,郭亮,李铮.建设工程承包人公平感知形成的眼动实验研究[J].科研管理,2020,41(12):219-227.
作者姓名:严玲  曾诚  郭亮  李铮
作者单位:1.天津理工大学管理学院,天津300384 ; 2广西科技大学土建学院,广西 柳州540005
摘    要:工程合同作为参照点对承包人的公平心理感知及其行为具有重要影响,然而现有研究缺乏对工程合同这类复杂合同的公平参照点结构与内容的识别与确定研究。在合同参照点理论指导下开展的眼动实验研究包括:(1)眼动实验材料的分析与设计。以典型工程合同为数据来源,通过内容分析法获取了合同条款中包含的公平要素作为关键词,合成眼动实验中的承包人阅读材料;(2)承包人阅读合同材料的眼动实验。确定了工程合同所包含的公平参照点维度及其对应的合同条款。研究结果显示,合同公平参照点分为两大类,其中合同分配公平参照点是公平参照点的核心,而合同程序公平参照点居于次要地位;合同风险条款形成了合同分配公平参照点,而合同参与权条款形成了合同程序公平参照点。研究结果对指导发包人拟定合同策略,促进承包人缔约后的积极履约行为有重要意义。

关 键 词:参照点效应  工程合同  公平感知  内容分析法  眼动实验  
收稿时间:2017-12-27
修稿时间:2018-08-15

Formation of the contractor′s justice perception based on eye movement experiment
Yan Ling,Zeng Cheng,Guo Liang,Li Zheng.Formation of the contractor′s justice perception based on eye movement experiment[J].Science Research Management,2020,41(12):219-227.
Authors:Yan Ling  Zeng Cheng  Guo Liang  Li Zheng
Abstract:The reference point of the contract has an important influence on the contractors ' justice perception and behavior, however, little researchers focus on the structure and content of complex contracts' justice reference point. Based on the theory of contract reference point, this paper studies: (1) Designing materials for eye movement experiment. Taking typical engineering contracts as data sources, the reading materials of eye movement experiment were synthesized by analyzing key justice elements of contract content; (2) Conducting eye movement experiment base on the contractors' contract materials and verifying the structure and content of the justice reference point in of project contracts. The results show that the justice reference point of contract is divided into two categories. The distributive justice reference point of contract is core, and the procedure justice reference point of contract is secondary. The terms of contract risk form the distributive justice reference point of contract. The contract terms of participation form procedure justice reference point of contract. The results are great significance to instruct the contractor to formulate the contract strategy and promote the contractor's positive performance after signing the contract.
Keywords:effect of reference point  construction contracts  reference point of justice  content analysis  eye movement experiment  
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