| 合作模式、信任对农业企业及农户意愿的影响 |
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| 引用本文： | 马亚男.合作模式、信任对农业企业及农户意愿的影响[J].科研管理,2014,35(9):123-130. |
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| 作者姓名： | 马亚男 |
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| 作者单位： | 华南农业大学经济管理学院, 广东 广州 510642 |
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| 基金项目： | 2012年度教育部人文社会科学研究一般项目“农业企业无公害农产品生产技术采纳影响因素及政府扶持机制研究”(12YJA630089)的阶段性成果 |
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| 摘 要： | 本文从知识管理视角出发,对农户与农业龙头企业间的技术知识转移现象进行研究,探寻农户与农业龙头企业之间的信任关系和合作模式对农业龙头企业知识转移意愿及农户学习意愿产生的影响。运用大规模调查法获取数据并进行回归分析,发现农业龙头企业与农户之间采用的合作模式越紧密,农业龙头企业技术知识转移意愿越强,农业龙头企业与农户间的信任关系对农业龙头企业技术知识转移意愿和农户学习意愿均存在正向影响。
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| 关 键 词： | 知识转移 信任 合作模式 农业龙头企业 |
| 收稿时间： | 2013-02-06 |
The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness |
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| Ma Ya'nan.The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness[J].Science Research Management,2014,35(9):123-130. |
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| Authors: | Ma Ya'nan |
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| Institution: | College of Economics and Management, South China Agricultural University, Guangzhou 510642, Guangdong, China |
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| Abstract: | The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises' knowledge transfer intension, and to study the impact of trust between farmers and leading farming enterprises and their cooperation on the knowledge transfer willingness and the farmers' learning willingness. The survey and literature research methodology are employed in the paper and the results show that the trust between the farmers and enterprise impact the learning willingness of the farmers and the enterprises' knowledge transfer intension positively. The tighter the cooperation between the farmers and enterprise, the stronger the enterprises' knowledge transfers intension. |
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| Keywords: | knowledge transfer trust collaboration pattern farming enterprise |
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