| 供应链环境下考虑双边道德风险的客户知识协同获取契约设计 |
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| 引用本文： | 张旭梅,沈娜利,邓流生.供应链环境下考虑双边道德风险的客户知识协同获取契约设计[J].预测,2011,30(4). |
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| 作者姓名： | 张旭梅 沈娜利 邓流生 |
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| 作者单位： | 重庆大学经济与工商管理学院,重庆,400044 |
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| 摘 要： | 本文研究了供应链环境下面临双边道德风险时制造商与零售商协同获取客户知识的契约设计问题.首先分析了制造商与零售商协同获取客户知识的双边道德风险与客户知识绩效,然后运用委托代理理论建立了合作契约模型并得出结论:客户知识协同获取的最优收益分享比例与制造商和零售商的努力及其成本系数无关,但与他们的努力弹性系数及其成本函数的指数相关;当制造商增加努力对客户知识获取绩效贡献较大时,制造商将分配给自己较大的收益份额,而当零售商增加努力对客户知识获取绩效贡献更大时,制造商将给零售商较高的收益分享比例,这激励了双方合作,降低了双边道德风险.最后,通过实例进一步说明了契约设计及其变量之间的关系.
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| 关 键 词： | 客户知识获取 协同 道德风险 供应链 |
Contract on Customer Knowledge Collaborative Capture Based on Double-sided Moral Hazard in Supply Chain |
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| ZHANG Xu-mei,SHEN Na-li,DENG Liu-sheng.Contract on Customer Knowledge Collaborative Capture Based on Double-sided Moral Hazard in Supply Chain[J].Forecasting,2011,30(4). |
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| Authors: | ZHANG Xu-mei SHEN Na-li DENG Liu-sheng |
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| Institution: | ZHANG Xu-mei,SHEN Na-li,DENG Liu-sheng (College of Economics and Business Administration,Chongqing University,Chongqing 400044,China) |
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| Abstract: | Contract on customer knowledge collaborative acquisition for manufacturer and retailer with double-sided moral hazard was researched.First,double-sided moral hazard in process of customer knowledge collaborative acquisition was analyzed and effects of different efforts as well as their coefficients of elasticity were considered to construct customer knowledge performance function.Then,cooperation contract was designed through building mathematic model with principle-agent theory.The results showed that the ... |
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| Keywords: | customer knowledge acquisition collaboration moral hazard supply chain |
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