| 基于短生命周期产品的零售商努力程度影响需求条件下的销售量激励契约研究 |
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| 引用本文： | 徐贤浩,原白云.基于短生命周期产品的零售商努力程度影响需求条件下的销售量激励契约研究[J].预测,2008,27(6). |
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| 作者姓名： | 徐贤浩 原白云 |
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| 作者单位： | 1. 华中科技大学,管理学院,湖北,武汉,430074
2. 安阳师范学院,经贸系,河南,安阳,455003 |
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| 基金项目： | 国家高技术研究发展计划资助项目，国家自然科学基金资助项目 |
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| 摘 要： | 本文首先分析了市场需求受零售商努力程度影响情况下,供应链在集中控制模式时的最优促销努力水平和最优订购数量这一问题;然后为供应链双方设计了一种基于回购策略下的期末销售量激励契约,从而使得供应链双方在这一激励契约协调下实现了整体最优;接着分析了努力成本影响需求的敏感程度对供应链最优决策的影响,最后通过算例证实了在协调机制下零售商积极进行努力活动能实现集中控制模式下的供应链绩效水平.
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| 关 键 词： | 努力程度 回购策略 销售量激励契约 短生命周期产品 |
Study on the Sales-volume-incentive Contract under Stochastic Effort-dependent Demand Based on Retailer about Short Life Cycle Product |
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| XU Xian-hao,YUAN Bai-yun.Study on the Sales-volume-incentive Contract under Stochastic Effort-dependent Demand Based on Retailer about Short Life Cycle Product[J].Forecasting,2008,27(6). |
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| Authors: | XU Xian-hao YUAN Bai-yun |
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| Institution: | XU Xian-hao1,YUAN Bai-yun2 |
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| Abstract: | In this paper,optimal order quantity and promotional effort of the integrated supply chain are firstly analyzed under stochastic effort-dependent demand,and the model of sales-volume-incentive contract based with return policy is established,so that it can coordinate supplier and retailer to ensure the best profit for the whole supply chain,then addressed the effect of the sensitivity of sale effort-dependent demand for the optimal profit of the supply chain.At last,a numerical example are presented,and it is illustrated that the optimal profit under central control can be attained with sales-volume-incentive contract in the whole supply chain. |
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| Keywords: | sale effort return policy sales-volume-incentive contract short life cycle products |
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