| 浅析电子文献产品的定价模式 |
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| 引用本文： | 窦曦骞.浅析电子文献产品的定价模式[J].情报理论与实践,2008,31(5). |
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| 作者姓名： | 窦曦骞 |
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| 作者单位： | 北京大学,信息管理系,北京,100871 |
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| 摘 要： | 电子文献产品的定价模式是电子文献产品研究领域必不可少的一环。本文探讨了电子文献产品定价模式的宏观理论基础，从差别定价和捆绑定价两个角度，阐述了定价模式的基本经济思想。在宏观思想的指导下，定价模式现今已衍生出50余种微观定价方法，笔者对其进行了细致的梳理，重点讨论和研究了几种成熟和极具发展前途的微观定价模式，分析了它们的优势、劣势，并结合实际提出了一些改进建议。
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| 关 键 词： | 电子文献 定价模式 信息价格 分析 |
Discussion on the Pricing Model of Electronic Document Products |
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| Dou Xiqian.Discussion on the Pricing Model of Electronic Document Products[J].Information Studies:Theory & Application,2008,31(5). |
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| Authors: | Dou Xiqian |
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| Abstract: | The pricing model of electronic document products is a necessary part in the researches on electronic document products.This thesis discusses the macro-theoretical foundation of the model,and elaborates its basic economic ideas from the perspectives of differential pricing and bundling pricing.More than 50 micro-pricing methods have derived from the pricing model under the guidance of macro-ideas.The author sorts them out carefully,focuses on discussing some mature and promising micro-pricing models,analyze... |
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| Keywords: | electronic document pricing model information price analysis |
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