基于营销理念的高校图书馆数字参考咨询服务 |
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引用本文: | 张岚岚,周舒.基于营销理念的高校图书馆数字参考咨询服务[J].情报理论与实践,2009,32(8). |
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作者姓名: | 张岚岚 周舒 |
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作者单位: | 华东师范大学,商学院,上海,200241 |
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摘 要: | 文章论述了高校图书馆数字参考咨询部门引入营销的必要性,指出了影响数字参考咨询服务过程中营销实现的3个因素,并提出了营销动力模型.最后通过外部营销、内部营销和关系营销三方面提出了数字参考咨询服务的营销策略.
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关 键 词: | 图书馆 数字参考咨询 参考服务 营销 |
University Library Digital Reference Service Based on Marketing Theory |
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Abstract: | This article discusses the necessity of introducing the marketing theory into the digital reference service in university library,points out the 3 factors which affect whether marketing can be put into practice in the process of digital reference service,and proposes a motivation model for marketing. Finally,the article puts forward some marketing strategies for digital reference service from the perspectives of external marketing,internal marketing and relationship marketing. |
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Keywords: | library digital reference consultation reference service marketing |
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