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产业链视角下我国老年智能可穿戴设备产业竞争情报分析
引用本文:吴琼,陈思,朱庆华.产业链视角下我国老年智能可穿戴设备产业竞争情报分析[J].情报理论与实践,2020,43(5):38-44,67.
作者姓名:吴琼  陈思  朱庆华
作者单位:南京大学信息管理学院,江苏 南京210023;南京大学信息管理学院,江苏 南京210023;南京大学信息管理学院,江苏 南京210023
基金项目:国家社会科学基金;教育部哲学社会科学研究重大课题
摘    要:目的/意义]"银发浪潮"的到来使得我国开展智能化养老服务的需求更加迫切。智能可穿戴设备作为备受关注的智能化终端,通过提升其竞争力,推进其在养老市场的应用和普及,对智慧养老的发展和养老服务质量的提升具有重要意义。方法/过程]基于产业链理论,对我国老年市场智能可穿戴设备产业链上中下游的竞争情报进行分析,并对产业链外部环境利用PEST分析法进行分析,深入研究智能可穿戴设备在养老市场发展的产业竞争情报。结果/结论]智能可穿戴设备在养老领域的发展具有较大的市场潜力和竞争优势,产业竞争情报应重点关注关键技术的革新与联通,以及养老市场对适老化产品的需求信息,从而提升智能可穿戴设备在养老服务领域的产业竞争力。

关 键 词:智能可穿戴设备  产业链  产业竞争情报  智慧养老

An Industrial Competitive Intelligence Analysis of Smart Wearable Devices for the Elderly People Based on the Industrial Chain
Abstract:Purpose/significance]The arrival of the aging society addresses the urgent demands for the development of smart technology for the elderly people in China.As a kind of smart terminals that have drew much attention,smart wearable devices are of great significance to the development and the improvement of the service to the elderly people,by enhancing the competitiveness and promoting the adoption of themin the elderly market.Method/process]Based on the theory of industrial chain,this paper analyzes the competitive intelligence in the upstream,midstream and downstream of the smart wearable device industrial chain in the elderly market.Moreover,PEST analysis method is used to explore the external environment of the industry so as to acquire deeper insights.Result/conclusion]The development of smart wearable devices in the field of the elderly care has great market potential.Competitive intelligence investigation should focus more on the innovation and connection of key technologies,as well as the demands of the elderly care market,in order to improve the industrial competitiveness of smart wearable devices in the field of elderly care.
Keywords:smart wearable device  industry chain  industrial competitive intelligence  smart senior care
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