| 连锁特许经营框架下的企业竞争情报模式 |
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| 引用本文： | 周九常.连锁特许经营框架下的企业竞争情报模式[J].情报理论与实践,2010,33(5). |
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| 作者姓名： | 周九常 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 基金项目： | 航空科学基金项目“网络组织合作中的航空企业反竞争情报模式创新研究”的成果之一,项目编号:2009ZG55017 |
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| 摘 要： | 文章把连锁经营和特许经营合称为连锁特许经营,介绍了其概念和特点。在此基础上总结了连锁特许经营框架下的企业竞争情报特点,提出了连锁特许经营框架下的企业竞争情报总体框架模式,并分析了其中的具体内容。
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| 关 键 词： | 连锁特许经营企业 竞争情报 竞争机制 |
Enterprise Competitive Intelligence Model under the Framework of Chain-franchise Operation |
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| Zhou Jiuchang.Enterprise Competitive Intelligence Model under the Framework of Chain-franchise Operation[J].Information Studies:Theory & Application,2010,33(5). |
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| Authors: | Zhou Jiuchang |
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| Abstract: | This article names chain operation and franchise operation together as chain-franchise operation,and its concept and characteristics are described.On this basis,the article summarizes the features of enterprise competitive intelligence under the framework of chain-franchise operation,puts forward the overall framework model of enterprise competitive intelligence under the framework of chain-franchise operation,and analyzes its specific content. |
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| Keywords: | chain-franchise operation enterprise competitive intelligence competitive mechanism |
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