| 基于价值网络的战略联盟研究 |
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| 引用本文： | 吴晓波,杜健,韦影.基于价值网络的战略联盟研究[J].科学学研究,2005,23(1):59-63. |
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| 作者姓名： | 吴晓波 杜健 韦影 |
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| 作者单位： | 浙江大学管理学院,浙江杭州,310027 |
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| 基金项目： | 国家自然科学基金资助项目(79970033) |
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| 摘 要： | 本文在对战略联盟和价值网络等理论的深入研究的基础上,同时根据中国 3G业务发展的现状以及3G业务本身的特点,利用层次分析方法确定了影响 3G业务发展的 5大因素的各自权重,并将战略网络联盟理论在 3G业务发展中的应用做了进一步的展开。
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| 关 键 词： | 价值网络 战略联盟 3G |
| 文章编号： | 1003-2053(2005)01-0059-05 |
Strategic alliance based on value network |
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| WU Xiao-bo,DU Jian,WEI Ying.Strategic alliance based on value network[J].Studies in Science of Science,2005,23(1):59-63. |
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| Authors: | WU Xiao-bo DU Jian WEI Ying |
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| Abstract: | This article, based on relevant theories of the theory of strategic alliance and value network, by referring to the actuality and characteristics of 3G business in China, makes a research on which factors affect the development of 3G business. After that , a questionnaire is thus designed according to the above analysis to obtain corresponding index weight by AHP. At last the author further studies the application of the strategic alliance theory in 3G business. |
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| Keywords: | value network strategic alliance 3G |
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