| 特质性调节定向、感知机会创新性与创业意图 |
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| 引用本文： | 特质性调节定向、感知机会创新性与创业意图.特质性调节定向、感知机会创新性与创业意图[J].科学学研究,2018,36(12):2233-2241. |
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| 作者姓名： | 特质性调节定向、感知机会创新性与创业意图 |
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| 作者单位： | 1. 山东经济学院工商管理学院；中国人民大学商学院
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| 基金项目： | 国家自然科学基金项目;山东省高校人文社科研究计划 |
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| 摘 要： | 创业意图是预测创业行为的最好指标，但现有研究更多的考察个人因素和环境因素对创业意图的影响，忽略了创业机会的性质对创业意图的影响。基于个人因素和机会因素整合的视角，构建了特质性调节定向、感知机会创新性与创业意图之间的关系模型，探讨了感知机会创新性对创业意图的影响及作用机制，以及调节定向在感知机会创新性与创业意图之间的调节作用。研究结果表明：（1）感知机会创新性与创业意图呈正相关；（2）创业者特质性促进定向正向调节感知机会创新性和创业意图之间的关系；（2）创业者特质性防御定向负向调节感知机会创新性和创业意图之间的关系。研究结论从新的研究视角丰富了创业意图研究，有助于探寻感知机会创新性转化为创业意愿的有效途径，对创业政策的制定有引导作用。
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| 收稿时间： | 2017-12-12 |
Chronically Regulatory Focus,Perceived Innovation of Opportunity and Entrepreneurial Intention ------ An Interaction Effect Model and Its Implication |
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| Abstract: | Entrepreneurial intention is the best indicator for predicting entrepreneurial behaviors. The researchers with different academic backgrounds have different perspectives on entrepreneurial intention. Based on an integrated perspective of personal factor and opportunity factor, this paper discusses the influence and mechanism among perceived innovation of opportunity, chronically regulatory focus and entrepreneurial intention. The results show that: (1) perceived innovation of opportunities is positively correlated with entrepreneurial intention; (2) the chronical promotion focus strengthens the positive relation between perceived innovation of opportunities and entrepreneurial intention, which means in terms of the strong promotion focus, the higher newness of opportunity will be more likely to stimulate entrepreneurial intention; (3) the chronical prevention focus weakens the positive relation between perception on innovation of opportunities and entrepreneurial intention. This paper further enriches regulatory focus theory and the relevant researches about entrepreneurial intention, and it helps to explore the effective ways to transfer opportunities for innovation into entrepreneurial intention. What’s more, it plays a guiding role in the formulation of entrepreneurship policy. |
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