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创业导向、创新模式与双维企业绩效 ——多重中介效应的实证检验
引用本文:韩晨,高山行.创业导向、创新模式与双维企业绩效 ——多重中介效应的实证检验[J].科学学研究,2018,36(1):114-122.
作者姓名:韩晨  高山行
作者单位:1. 过程控制与效率工程教育部重点实验室 2. 西安交通大学管理学院
基金项目:国家自然科学基金项目;国家自然科学基金项目;国家社会科学基金重大项目;陕西省自然科学基础研究计划
摘    要:通过引入两种不同层面和不同类型的创新,即宏观公司层面非技术形式的竞争战略创新和微观产品层面技术形式的原始性产品创新,并将企业绩效区分为财务和创新绩效,构建了创业导向、创新模式和双维企业绩效之间的研究框架。303套我国企业的配对调研数据显示:创业导向有助于竞争战略创新和原始性产品创新,但对原始性产品创新的影响更大;竞争战略创新能够提升企业财务和创新绩效,且对财务绩效的影响更强;原始性产品创新能够显著影响企业创新绩效,却无法产生积极财务回报;竞争战略创新和原始性产品创新是创业导向和企业绩效之间的多重中介,前者在创业导向和财务绩效之间起到部分中介作用,而后者则是创业导向和创新绩效之间的部分中介变量。

关 键 词:创业导向  竞争战略创新  原始性产品创新  财务绩效  创新绩效
收稿时间:2017-03-01

Entrepreneurial orientation,innovation mode,and two-dimensional firm performance:Empirical examination of a multiple mediation model
Abstract:The relationship between entrepreneurial orientation and firm performance is a frequently discussed issue in the field of corporate entrepreneurship. This study introduces two distinctive innovation modes, corporate-level non-technological competitive strategy innovation and product-level original technological innovation, into the relationship between entrepreneurial orientation and firm performance. We also differentiate firm performance into financial performance and innovative performance. An integrated model among entrepreneurial orientation, innovative mode, and firm performance is built and empirically tested using 303 paired Chinese survey questionnaires. Results indicate that: entrepreneurial orientation contributes to competitive strategy innovation and original product innovation, but with a stronger impact on the latter; competitive strategy innovation is beneficial to financial and innovative performance, but with a stronger influence on the former; original product innovation positively affects innovative performance but cannot significantly influence financial performance; competitive strategy innovation is a partial mediator between entrepreneurial orientation and financial performance, and original product innovation partially mediates the relationship between entrepreneurial orientation and innovative performance.
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