| 专业服务业创新独占性机制及其作用机理 |
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| 引用本文： | 魏江,李拓宇,胡胜蓉,赵雨菡,张莉.专业服务业创新独占性机制及其作用机理[J].科学学研究,2018,36(2):324-333. |
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| 作者姓名： | 魏江 李拓宇 胡胜蓉 赵雨菡 张莉 |
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| 作者单位： | 1. 浙江大学紫金港校区管理学院浙江大学管理学院
2. 浙江大学
3. 浙江大学管理学院
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| 摘 要： | 服务创新是专业服务业生存和发展的基础，由于其创新产出的可模仿性和难以保护性，导致专业服务业的创新动力不足，在我国弱产权保护体制下，专业服务业创新面临更严峻的挑战。基于对专业服务业创新独占性机制的探索性案例研究得出三个主要结论：（1）专业服务业创新独占性机制是专业服务企业避免创新被模仿，保护和占有自己创新活动回报的行为总和，同时包含“防御型”策略内部隔离和产权保护，以及“进攻型”策略顾客锚定三种微观机制，且以“进攻型”策略为主，“防御型”策略为辅。（2）专业服务业创新保护的目的以获取持续收益为主，阻止模仿为辅。（3）内部隔离、产权保护和顾客锚定在阻止模仿和持续收益均存在不同程度的积极效应。
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| 关 键 词： | 专业服务业 创新 独占性机制 |
| 收稿时间： | 2017-04-24 |
Appropriability mechanisms in professional service sectors |
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| Abstract: | Service innovation is the basis for the survival of professional service sectors. However, as the innovative service is often imitable, professional service firms are facing severe challenges of imitation, especially under weak appropriability regime in China. To explore the appropriability mechanisms in professional service sector, this paper conducts exploratory case study and draws three conclusions based on the grounded theory: 1) appropriability mechanism in professional service sector is defined as the means for professional service firms to prevent imitation, protect both innovation itself and the increased rents due to innovation activities. Three endogenous mechanisms are property protection, internal isolation and customer anchored, constituting two different appropriability strategies, as the former two for defensive strategy and the latter one for aggressive strategy. Besides, the aggressive strategy is more emphasized. 2) Appropriability mechanisms are more focused on increasing appropriability revenue rather than reducing imitation. 3) The three appropriability mechanisms have different positive effects on reducing imitation and increasing appropriability revenue. |
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