| 战略导向的构成及相互作用关系实证研究 |
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| 引用本文： | 朱秀梅,韩蓉,陈海涛.战略导向的构成及相互作用关系实证研究[J].科学学研究,2012,30(8):1211-1220. |
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| 作者姓名： | 朱秀梅 韩蓉 陈海涛 |
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| 作者单位： | 吉林大学管理学院,吉林长春,130025 |
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| 基金项目： | 国家自然科学基金青年项目，教育部人文社会科学青年基金项目 |
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| 摘 要： | 本文的主要目的在于揭示学习导向作为组织价值观,其对企业绩效影响的行为路径。本研究的原创意义在于重新梳理了导向的构念,将学习导向界定为状态变量,将市场导向、创业导向和技术导向界定为行为变量,扩展了学习导向已有的态度—结果研究范式,按照价值观—组织行为—结果的研究范式揭示了市场导向、创业导向、技术导向行为在学习导向与企业绩效之间的路径作用。利用中国467个企业的问卷调查数据进行实证分析,研究结果发现,市场导向和创业导向对学习导向与企业绩效之间关系具有中介作用,同时,市场导向和技术导向对创业导向具有正影响,但技术导向对学习导向与企业绩效之间关系的中介作用没有得到证实。
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| 关 键 词： | 学习导向 市场导向 创业导向 技术导向 企业绩效 |
Empirical analysis on the component of strategic orientation and mutual interaction Relationship |
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| ZHU Xiu-mei,HAN Rong,CHEN Hai-tao.Empirical analysis on the component of strategic orientation and mutual interaction Relationship[J].Studies in Science of Science,2012,30(8):1211-1220. |
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| Authors: | ZHU Xiu-mei HAN Rong CHEN Hai-tao |
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| Institution: | (Management School,Jilin University,Changchun 130025,China) |
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| Abstract: | The main objective of this research is examining the action path between learning orientation and firm performance.The originality of this study is that it defines the learning orientation as a state construct,and market orientation,entrepreneurial orientation and technology orientation as action constructs,and extends the research paradigm of attitude—result into attitude—organizational action—result,then examines the mediating role of market orientation,entrepreneurial orientation and technology orientation between the relationship of learning orientation and firm performance.The empirical data is from the questionnaires of 467 Chinese firms.The results suggest that: the market orientation and entrepreneurial orientation have mediating role between learning orientation and firm performance,market orientation and technology have positive effect on entrepreneurial orientation.But the mediating role of technology orientation is not significant. |
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| Keywords: | learning orientation market orientation entrepreneurial orientation technology orientation firm performance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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