| 竞争情报战争游戏法的实施——以谷歌、微软、美国在线和雅虎之战争游戏为例 |
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| 引用本文： | 王晓慧.竞争情报战争游戏法的实施——以谷歌、微软、美国在线和雅虎之战争游戏为例[J].情报科学,2009(5). |
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| 作者姓名： | 王晓慧 |
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| 作者单位： | 辽宁师范大学,管理学院,辽宁,大连,116029
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| 摘 要： | 战争游戏法是企业综合利用竞争情报,制定企业竞争战略的有利武器.本文阐述了战争游戏的定义、适用范围和实施步骤,并以谷歌、微软、美国在线、雅虎四家互联网公司之间的战争游戏为例.对战争游戏法的具体实施步骤和实施中存在的主要问题加以分析,旨在促进战争游戏法在我国的实践与应用.
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| 关 键 词： | 竞争情报 战争游戏法 竞争战略 |
Implementation of Wargaming in Competitive Intelligence——The War Game between Google,Microsoft,American Online and Yahoo as an Example |
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| WANG Xiao-hui.Implementation of Wargaming in Competitive Intelligence——The War Game between Google,Microsoft,American Online and Yahoo as an Example[J].Information Science,2009(5). |
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| Authors: | WANG Xiao-hui |
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| Institution: | Management School of Liaoning Normal University;Dalian 116029;China |
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| Abstract: | Wargaming is an effective method of utilizing competitive intelligence to develop business strategies.In this paper,the definition of wargaming,the scope of application and implementation of the steps have been discussed.At same time,the war game between Google,Microsoft,America Online,and Yahoo has been introduced as an example.We hope this study could promote the practice of wargaming in China. |
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| Keywords: | competitive intelligence wargaming competitive strategy |
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