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应用旅行费用法评估黄山风景区游憩价值
引用本文:谢贤政,马中.应用旅行费用法评估黄山风景区游憩价值[J].资源科学,2006,28(3):128-136.
作者姓名:谢贤政  马中
作者单位:1. 安徽省环境科学研究院,合肥,230061
2. 中国人民大学环境学院,北京,100872
基金项目:安徽省科研项目;安徽省科技厅软科学基金
摘    要:旅行费用法是相对成熟的游憩价值评价方法。本文以旅游市场发展相对成熟的黄山风景区作为研究案例,讨论了TCM问卷设计与抽样调查。同时,在客源市场分析的基础上,确定每个客源省份(出游小区)的典型出游方式,并以此作为分摊多目的地旅行费用的依据,建立ZTCM模型,计算黄山风景区的游憩价值。通过与相关研究成果的比较分析,可以认为,旅游景点的市场影响力、多目的地旅行的处理方法及计算方法对游憩价值的消费者剩余的计算结果影响很大。通过与相关研究比较,可以认为本文的多目的地旅行费用分摊方法符合实际情况,计算出来的游憩价值基本合理。

关 键 词:旅行费用法  游憩价值评估  黄山风景区
文章编号:1007-7588(2006)03-0128-09
收稿时间:2005-09-29
修稿时间:2006-01-26

Evaluating Recreation Value of Mount.Huang Using Travel Cost Method
XIE Xian-zheng and MA Zhong.Evaluating Recreation Value of Mount.Huang Using Travel Cost Method[J].Resources Science,2006,28(3):128-136.
Authors:XIE Xian-zheng and MA Zhong
Institution:1. Anhui Research Academy of Environmental Science, Hefei 230061, China ; 2. School of Environment and Natural Resources, Renmin University of China, Beijing 100872, China
Abstract:Valuing environment and natural resources with Travel Cost Method(TCM) in China is still at the stage of exploration.There is a long way to go for us to use the method to provide a consultation service for economic valuation of regional development and policy decision-making.With gradual improvement of the market economic system,especially for the purpose of environmental cost auditing,it seems urgent and important to develop non-market valuation techniques.TCM is a relative mature approach to value the recreation use.The paper discusses TCM questionnaire design and sampling.An on-the-site survey in the form of random sampling was conducted in Yellow Mountain in 2004.A pilot survey was conducted in August 2004 to test the validity of the questionnaire.The formal survey was conducted from September to November 2004 with three different types of locations:in the field(mainly the entrance gate,scenic spots and along the roads),at cable-car stations,and in the hotels in the mountain.1 032 were judged to be valid and used for the study.Based on the tourists' market analysis,a typical travel mode of every original province(zone) is decided.According to the travel mode,the joint cost of multi-destinations is divided and a zonal TCM(ZTCM) model is established to estimate the value of the recreation use of Yellow Mountain.The paper also analyzes some key factors that affect the results.Compared with other related studies,the authors think that the approach to dividing the joint cost is practical and the estimated value of recreation use is reasonable.
Keywords:Travel cost method  Valuing recreation use  Yellow Moun tain
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