| 旅游情境下公众低碳旅游行为影响因素研究——以三亚游客为例 |
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| 引用本文： | 赵黎明,张海波,孙健慧.旅游情境下公众低碳旅游行为影响因素研究——以三亚游客为例[J].资源科学,2015,37(1):201-210. |
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| 作者姓名： | 赵黎明 张海波 孙健慧 |
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| 作者单位： | 天津大学管理与经济学部, 天津 300072,天津大学管理与经济学部, 天津 300072,天津大学管理与经济学部, 天津 300072 |
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| 基金项目： | 国家社会科学基金重大项目:“基于智慧技术的滨海大城市安全策略与综合防灾措施研究”(编号:13&ZD162);国家软科学研究计划项目:“低碳旅游与旅游消费拉动经济的一般均衡研究”(编号:2011GXQ4B008)。 |
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| 摘 要： | 低碳旅游发展离不开社会公众的积极参与,准确把握公众在特定旅游情境下的低碳行为机理是推动旅游业低碳转型与可持续发展的重要环节。基于对三亚市过夜游客的问卷调查数据,采用结构方程模型分析方法,从微观视角对公众在特定旅游情境下的低碳旅游行为影响因素进行了研究探讨。结果表明:公众的低碳旅游行为由一般行为与积极行为两个维度构成,公众对一般行为的认知和参与度较高,对积极行为的认知和参与度偏低。比较而言,一般行为相似于公众较为熟悉的节能环保行为,易受公众环保价值观和态度的影响;积极行为需要更高的参与热情和能力,相对更易受低碳知识和旅游地低碳情境的影响。同时,社会规范与感知利益对一般和积极低碳旅游行为都具有显著影响。基于此,研究提出了一个旨在引导公众积极参与低碳旅游行为,推动低碳旅游发展的政策框架。
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| 关 键 词： | 低碳旅游 旅游行为 影响因素 政策框架 结构方程模型 三亚 |
Factors affecting low-carbon tourism behavior under tourist situations in Sanya |
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| ZHAO Liming,ZHANG Haibo and SUN Jianhui.Factors affecting low-carbon tourism behavior under tourist situations in Sanya[J].Resources Science,2015,37(1):201-210. |
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| Authors: | ZHAO Liming ZHANG Haibo and SUN Jianhui |
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| Institution: | College of Management and Economic, Tianjin University, Tianjin 300072, China,College of Management and Economic, Tianjin University, Tianjin 300072, China and College of Management and Economic, Tianjin University, Tianjin 300072, China |
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| Abstract: | Public involvement plays a key role in promoting the transition to low-carbon tourism. To achieve tourism industry sustainability,it is important to understand the public low-carbon behavior mechanism in a specific tourism setting. Based on an empirical investigation of overnight visitors to Sanya,Hainan Island,China,influencing factors that affect low-carbon behavior were explored from microcosmic aspects using SEM. On the basis of theory analysis,the research model was constructed and seven hypotheses were proposed. Behavioral variables and influencing factors were selected through focus group discussion,and then a questionnaire was designed referring to maturity scales. Four hundred questionnaires were distributed by five trained students in September 2013,and 364 were used in our analyses. We found that low-carbon tourism behavior can be divided into common behavior and positive behavior. The common behavior bears strong similarities with energy conservation and environmental protection behavior in daily life,thus,the participation level of the public in common behavior is higher. The participation level of the public in positive behavior is lower,which needs more low-carbon knowledge and a sense of responsibility. The respective influencing factors of the two behaviors also differ. Environmental values and attitudes have a great effect on common behavior. Positive behavior is mainly affected by knowledge and the low-carbon situation of the tourist destination. Significant effects of social norms and perceived benefits on both common and positive behavior were found. In terms of policy implications,a three-part management framework is proposed to guide the public toward active participation in low-carbon tourism behavior. |
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| Keywords: | low-carbon tourism tourism behavior influencing factors policy framework SEM Sanya |
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