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| 运用WTP值与WTA值对游憩资源非使用价值的货币估价——以黄果树风景区为例进行实证分析 | |
| 引用本文： | 刘亚萍,李罡,陈训,金建湘,周武生,杨永德.运用WTP值与WTA值对游憩资源非使用价值的货币估价——以黄果树风景区为例进行实证分析[J].资源科学,2008,30(3):431-439. |
| 作者姓名： | 刘亚萍 李罡 陈训 金建湘 周武生 杨永德 |
| 作者单位： | 1. 广西大学商学院,南宁,530004;中南林业科技大学,长沙,410004 2. 南京大学商学院,南京,210093 3. 贵州科学院,贵阳,550001 4. 广西大学行健文理学院,南宁,5300104 5. 广西大学商学院,南宁,530004 |
| 基金项目： | 贵州省省级专项基金 , 贵州省优秀科技人才省长专项基金 |
| 摘 要： | 首先，本文依据环境经济学的理论原理，采用平均值估计和多重线性对数模型，分别推算出黄果树风景区的WTP值90.52元/人和102.81元/人、WTA值175.06元/人和129.05元/人。经分析，认为虽然WTP值和WTA值都可用于评估黄果树游憩资源的非使用价值，但WTA值更适合于评估我国游憩资源的非使用价值。这样，以2005年黄果树来访游客数225×104人次作为统计母本，其游憩资源的非使用价值在2.90×108～3.94×108元之间。其次，对WTA值与WTP值进行比较，得到WTA/WTP的比值为1.93、1.26。通过分析探讨，认为引起该比值差的因素，主要有赋予效应与厌恶效应、收入效应与替代效应、模糊性与不确定性和赔偿效应等。同时，认为通过该类评价研究，可了解和促进公民参与环境保护的意识，能为政府和经营企业进行环境保护提供参考性数据。 |
| 关 键 词： | 游憩资源 非使用价值 货币估价 WTP值 WTA值 黄果树风景区 运用 游憩资源 非使用价值 货币 估价 黄果树 风景区 实证分析 Methods based Resources Value Valuation 数据 参考性 经营企业 政府 意识 环境保护 公民 |
| 文章编号： | 1007-7588（2008）03-0431-09 |
| 收稿时间： | 2007-08-23 |
| 修稿时间： | 2007-10-27 |
Monetary Valuation of the Non-Use Value of Recreational Resources in Huangguoshu Scenical Resort based on WTP and WTA Methods |
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| LIU Ya-ping,LI Gang,CHEN Xun,JIN Jian-xiang,ZHOU Wu-sheng and YANG Yong-de.Monetary Valuation of the Non-Use Value of Recreational Resources in Huangguoshu Scenical Resort based on WTP and WTA Methods[J].Resources Science,2008,30(3):431-439. | |
| Authors: | LIU Ya-ping LI Gang CHEN Xun JIN Jian-xiang ZHOU Wu-sheng and YANG Yong-de |
| Abstract: | In this paper, the methods of mean computation and linear logarithm model are used to calculate the WTP Value and the WTA value in Huangguoshu Scenical Resort based on the principles of environmental economics. The results show that WTP value is 90.52 yuan per person and 102.81 yuan per person respectively, and WTA value is 175.06 yuan per person and 129.05 yuan per person respectively. Both WTP and WTA methods can be used to estimate the non use value of the recreational resource in Huangguoshu resort. However, the WTA is considered more suitable for estimating the non use value of the environmental resources in China. This is because that: 1) the recreational resources belong to environmental resources, they own the characteristics of the public goods. that is to say, the characteristics of the recreational resources determine their lower economic profits; 2) the benefits of environmental resources are invaluable. Individuals' investments are not enough to support the protection of environmental resources. Instead, the government's investments are greatly needed to protect the environmental resources; 3) living standard in China is at a relatively low level, and consciousness of the people's environmental protection is correspondingly poor. In 2005, there were about 2.25 million tourists visited Huangguoshu Scenical Resort, and its non use value ranged from 290.3625 to 393.885 million Yuan calculated according to WTA method. the ratio of WTA to WTP was analyzed and compared. result shows that the ratio of WTA to WTP is 1.93 and 1.26. The differences between WTA and WTP are caused by endowment effect and loss aversion, income effects and substitutes, ambiguity and uncertainty, and punishment. By monetary valuation of tourism resources, this study would promote consciousness of environmental protection in China and lay a solid theoretic foundation for governments' decision making and policy formulation. |
| Keywords: | Recreational resources Non-use Value Monetary valuation WTP WTA HuangguoshuScenic Resort |
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