| 数字化卷烟品牌维护技术 |
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| 引用本文： | 杨建礼,吕娟,曹稳.数字化卷烟品牌维护技术[J].大众科技,2011(12):91-94. |
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| 作者姓名： | 杨建礼 吕娟 曹稳 |
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| 作者单位： | 陕西中烟工业有限责任公司,陕西西安,710065 |
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| 摘 要： | 随着企业之间的联合重组和品牌整合的逐步深入，以名优烟为主导的品牌扩张速度将进一步加快。但在品牌扩张所涉及的“同质化”生产质量保证方面，如何使同一牌号卷烟在异地生产的情况下保持相同的内在品质将显得尤为重要。而数字化卷烟品牌维护技术可以针对卷烟品牌制定并实施一整套“同质化生产”质量保障体系，可以更好地促进行业名优品牌扩张与企业联合重组，提升行业整体竞争实力，有着非常现实和极其深远的战略意义。
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| 关 键 词： | 卷烟品牌 数字化 维护技术 |
Digital Cigarette Brands Maintenance Technology |
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| Abstract: | With the joint enterprise between the reorganization and brand the gradual deepening of the integration, leading to the famous cigarette brand rate of expansion will be further accelerated. But the brand involved in the expansion of the ＂homogenization＂ production quality assurance, how to make the same brands of cigarettes produced in a foreign land remain the same as under the intrinsic qualities will appear to be particularly important. And the number of cigarette brands technology can safeguard against cigarette brands to develop and implement a set of ＂homogenization production＂ quality assurance system, we can better promote trade expansion and the famous brand joint reorganization of enterprises, raise the industry＇s overall competitive strength and has a very practical and far-reaching strategic significance. |
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| Keywords: | Cigarette Brands Digital Maintenance Technology |
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