| 文化产品国际竞争的市场构成分析 |
| |
| 引用本文： | 雷兴长.文化产品国际竞争的市场构成分析[J].科学．经济．社会,2012,30(1):158-161. |
| |
| 作者姓名： | 雷兴长 |
| |
| 作者单位： | 兰州商学院经济研究所,甘肃兰州,730020 |
| |
| 基金项目： | 国家社会科学基金项目“中国文化产品走向世界的战略对策研究”(11BGL109);甘肃省教育厅研究生导师科研项目“甘肃与中国文化产品走向世界的战略选择”(1105-02);甘肃省高等学校基本科研业务费项目“文化产品走向世界的战略选择” |
| |
| 摘 要： | 在经济全球化时代,文化产品既是文化的组成部分,也是经济的重要组成部分.从策划创造之日起,文化产品就是要面向市场、满足文化市场需求的消费品.在对外开放的今天,文化产品竞争就是国际竞争.进行文化产品国际竞争,首先要了解国际文化市场构成状态.目前,文化产品国际竞争的市场构成呈现出三种态势:一是全球性国际文化市场;二是区域性国际文化市场;三是本土化国际文化市场.对这三种国际文化市场,文化产品制造商必须有一定的选择,才会有一个较为理想的竞争效果.
|
| 关 键 词： | 文化产品 国际竞争 市场战略 |
Analysis on Market Structure of Cultural Products in International Competition |
| |
| LEI Xing-chang.Analysis on Market Structure of Cultural Products in International Competition[J].Science Economy Society,2012,30(1):158-161. |
| |
| Authors: | LEI Xing-chang |
| |
| Institution: | LEI Xing-chang(Institute of Economics,Lanzhou University of Finance and Economics,Lanzhou 730000,China) |
| |
| Abstract: | In the era of economic globalization,Cultural products are important part of culture and economy.Since cultural products appear,which are a kind of consumer goods to meet the demand of the cultural market.The world today is open,competition in the field of cultural products and intermational competition is in the same position.To do this,firstly,we must understand the market structure of cultural products in international competition.At present,the market structure of cultural products in the intemational competition shows three trends:the global international cultural market,the regional international cultural market and the localization of the international cultural market.Cultural products manufacturers must make their own choice to acquire better results. |
| |
| Keywords: | cultural products international competition market strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
