| 品牌分布形态与区域经济发展关系实证研究 |
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| 引用本文： | 顾立汉,王兴元.品牌分布形态与区域经济发展关系实证研究[J].软科学,2012,26(8):73-77. |
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| 作者姓名： | 顾立汉 王兴元 |
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| 作者单位： | 1. 山东大学 管理学院,济南250100;泰山学院 商学院,山东 泰安271021
2. 山东大学 管理学院,济南,250100 |
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| 摘 要： | 以区域上榜品牌丰裕度、总价值、多样性三个变量来描述区域品牌分布的基本特征,以人均GDP代表区域经济发展状况,建立相应的回归模型,揭示品牌分布与中国区域经济发展之间的内在联系。实证结果表明:上榜品牌总价值和上榜品牌多样性与区域人均GDP有显著的正相关关系,区域上榜品牌丰裕度与区域人均GDP呈现弱的负相关关系。
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| 关 键 词： | 品牌分布 品牌丰裕度 品牌总价值 品牌多样性 人均GDP |
An Empirical Study on the Relationship between the Brand Distribution and Regional Economic Development |
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| GU Li-han
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WANG Xing-yuan.An Empirical Study on the Relationship between the Brand Distribution and Regional Economic Development[J].Soft Science,2012,26(8):73-77. |
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| Authors: | GU Li-han WANG Xing-yuan |
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| Institution: | 1(1.School of Management,Shandong University,Jinan 250100;2.School of Business,Taishan University,Tai’an271021) |
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| Abstract: | In this paper,taking brand abundance,brand value and brand diversity as the characteristics of regional brand distribution,regarding GDP per capita as dependant variable,we build a regression model to discover the internal relationship between brand distribution and regional economic development of China.The study indicates that brand value and brand diversity are positively related to regional GDP per capita,and brand abundance is weakly negatively related to regional GDP per capita. |
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| Keywords: | brand distribution brand abundance brand value brand diversity GDP per capita |
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