| 试析高科技企业的品牌策略 |
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| 引用本文： | 季玉群.试析高科技企业的品牌策略[J].软科学,2004,18(2):76-78. |
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| 作者姓名： | 季玉群 |
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| 作者单位： | 东南大学,人文学院,江苏,南京,210096 |
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| 摘 要： | 由于科技的飞速进步和产品生命周期的大幅缩短,在高科技行业,建立起高信誉、高品质、高知名度的科技品牌就成为赢得市场竞争优势的重要举措。本文通过对符合其行业特性的品牌策略的探讨,将有助于高科技企业创造品牌优势。
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| 关 键 词： | 高科技黑箱 科技品牌 策略 |
| 文章编号： | 1001-8409(2004)02-0076-03 |
On the Brand Tactics of the High-tech Enterprise |
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| JI Yu-qun.On the Brand Tactics of the High-tech Enterprise[J].Soft Science,2004,18(2):76-78. |
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| Authors: | JI Yu-qun |
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| Abstract: | As a result of the swiftly advance of the science and technology and the substantial reduce of the life cycle of products, it becomes an important step to create the high-tech brand to win the market competition advantages in the high-tech field. The brand construction in high-tech enterprises is different from that in the conventional industrial enterprises. The study on the brand tactics according with its industrial characteristics will be helpful to create the brand advantages of all high-tech enterprises. |
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| Keywords: | dark chamber of high-tech high-tech brand tactics |
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