| 破坏性创新产品市场进入方式研究 |
| |
| 引用本文： | 张烨.破坏性创新产品市场进入方式研究[J].软科学,2008,22(2):104-106. |
| |
| 作者姓名： | 张烨 |
| |
| 作者单位： | 复旦大学,管理学院,上海,200433 |
| |
| 摘 要： | 对破坏性创新的市场进入方式进行了比较分析,认为破坏性创新的目标市场不一定是边缘客户,还有可能来自于原有主流市场上的客户,集中阐述了破坏性创新产品的市场进入的多种方式。
|
| 关 键 词： | 破坏性创新 边缘市场 分散市场 主流市场 |
| 文章编号： | 1001-8409（2008）02-0104-03 |
| 收稿时间： | 2007-08-16 |
| 修稿时间： | 2007年8月16日 |
Research on Marketing Entering Strategy of New Product with Destructive Innovation |
| |
| ZHANG Ye.Research on Marketing Entering Strategy of New Product with Destructive Innovation[J].Soft Science,2008,22(2):104-106. |
| |
| Authors: | ZHANG Ye |
| |
| Abstract: | The author makes some comparative analysis between the ways of new products market entering strategy. It is believed that the targeted market of new product is not only the marginal market, but also the mainstream market. This paper expatiates on the ways by which new product with destructive innovation enters in the market. |
| |
| Keywords: | destructive innovation marginal market dispersed market mainstream market |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
