| 顾客价值驱动要素剖析 |
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| 引用本文： | 成海清.顾客价值驱动要素剖析[J].软科学,2007,21(2):48-51,59. |
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| 作者姓名： | 成海清 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 摘 要： | 在回顾相关理论的基础上,提出了一种顾客价值定义,重点分析了顾客价值的主驱动要素和相应的亚驱动要素。并对顾客感知价值要素和顾客感知成本要素的对应关系进行了讨论。
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| 关 键 词： | 顾客价值 驱动要素 顾客感知价值 顾客感知成本 |
| 文章编号： | 1001-8409（2007）02-0048-04 |
| 修稿时间： | 2006-10-03 |
Research on the Driving Factors of Customer Value |
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| CHENG Hai-qing.Research on the Driving Factors of Customer Value[J].Soft Science,2007,21(2):48-51,59. |
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| Authors: | CHENG Hai-qing |
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| Institution: | School of Management, Tianjin University, Tianjin 300072 |
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| Abstract: | Based on the review of customer value theories,this paper defines the customer value and analyzes the main and sub driving factors of customer value.Then the author discusses the relation between customer perceived value and customers perceived cost. |
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| Keywords: | customer value driving factors customer perceived value customer perceived cost |
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