| 市场导向基础的企业产品创新研究 |
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| 引用本文： | 龚宏斌,罗青军.市场导向基础的企业产品创新研究[J].软科学,2003,17(3):84-87. |
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| 作者姓名： | 龚宏斌 罗青军 |
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| 作者单位： | 1. 浙江财经学院,经济系,浙江,杭州,310000
2. 浙江凡思达投资管理公司,浙江,杭州,310027 |
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| 摘 要： | 创新是企业为顾客创造优越价值从而取得竞争优势的重要途径。创新主要有两种基本方式:渐进创新和重大创新。企业实施市场导向可以为渐进式的创新提供信息、技术等支持;而市场导向基础上的学习导向则可以为重大创新提供知识、信息等资源。创新需要企业把市场导向和学习导向结合起来,并克服一些观念、制度以及行为等方面的障碍。
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| 关 键 词： | 创新 市场导向 学习导向 |
| 文章编号： | 1001-8409(2003)03-0084-04 |
On Product Innovation Based on Market Orientation |
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| GONG Hong-bin ,LUO Qing-jun.On Product Innovation Based on Market Orientation[J].Soft Science,2003,17(3):84-87. |
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| Authors: | GONG Hong-bin LUO Qing-jun |
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| Institution: | GONG Hong-bin 1,LUO Qing-jun 2 |
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| Abstract: | Innovation is important for corporate to create superior customer value and gain competitive advantages.There are two basic ways of innovation:incremental innovation and radical innovation.Market orientation would advance incremental innovation by providing information,technology etc.;while learning orientation would provide knowledge,information and other resources for radical innovation.Corporate should be oriented by both and overcome the obstacles of thoughts,system,behavior as so on. |
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| Keywords: | innovation market orientation learning orientation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
