| 论外部利益相关者对企业战略成功的影响及其启示 |
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| 引用本文： | 王凌云,刘厚军,张龙.论外部利益相关者对企业战略成功的影响及其启示[J].软科学,2003,17(6):29-32. |
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| 作者姓名： | 王凌云 刘厚军 张龙 |
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| 作者单位： | 1. 南京大学,工商管理系,江苏,南京,210093
2. 广东健力宝集团有限公司,信息中心,广东,三水,528100 |
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| 摘 要： | 本文认为外部利益相关者通过影响企业的竞争环境、竞争优势和竞争标的来影响企业战略的成功。本文首先对外部利益相关者、企业战略成功及其影响机制进行界定,然后分析外部利益相关者如何影响企业战略的成功,最后得出几点启示。
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| 关 键 词： | 外部利益相关者 竞争环境 竞争标的 |
| 文章编号： | 1001-8409(2003)06-0029-04 |
Analysis and Revelation of Effect on the Success of Business Strategy by External Stakeholders |
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| WANG Ling-yun,LIU Hou-jun, ZHANG LONG.Analysis and Revelation of Effect on the Success of Business Strategy by External Stakeholders[J].Soft Science,2003,17(6):29-32. |
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| Authors: | WANG Ling-yun LIU Hou-jun ZHANG LONG |
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| Institution: | WANG Ling-yun1,LIU Hou-jun2, ZHANG LONG1 |
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| Abstract: | In this paper, it is proposed that the external stakeholders influence the success of business strategies by affecting its competitive environment, ad vantages and competitive objects. Firstly, we define the external stakeholders, strategic success of a business and its mechanism of effect, and then we analyze how the external shareholders influence the success of business strategies. Fin ally, we sum up several enlightenments. |
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| Keywords: | the external stakeholders competitive environment competitive object s |
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