| 跨国公司在华子公司战略演变的七个特征 |
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| 引用本文： | 曾国军.跨国公司在华子公司战略演变的七个特征[J].软科学,2005,19(6):60-64. |
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| 作者姓名： | 曾国军 |
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| 作者单位： | 中山大学,旅游学院,广州,510275 |
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| 基金项目： | 国家自然科学基金重点项目（70132010） |
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| 摘 要： | 对改革开放以来跨国公司在华直接投资的趋势进行了研究,发现存在以下若干特征:20世纪80年代之后,跨国公司呈现大规模、全方位、系统性进入中国市场,以迅速完成对中国市场的战略布局;跨国公司在华子公司独资化现象逐渐增多;一些跨国公司加速建立在华研发中心、全球采购中心或地区总部,在华子公司也正由生产基地型向市场开拓型或研发型转变。
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| 关 键 词： | 跨国公司 对外直接投资 研发中心 |
| 文章编号： | 1001-8409（2005）06-0060-05 |
| 收稿时间： | 2005-05-25 |
| 修稿时间： | 2005-05-25 |
Seven Characteristics of the Strategy Evolution of MNCs' Subsidiary in China |
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| ZENG Guo-jun.Seven Characteristics of the Strategy Evolution of MNCs'''' Subsidiary in China[J].Soft Science,2005,19(6):60-64. |
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| Authors: | ZENG Guo-jun |
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| Institution: | School of Tourism, Sun Yat - sen University, Guangzhou, 510275 |
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| Abstract: | Research on this paper is about the trends of FDI of multinationals in China.Several characteristics are revealed by investigating the evolution of subsidiary strategy of multinationals in China after 1980s.By now MNCs have almost completed their strategic arrangement to enter China cosmically,roundly and systematically.Tendency of wholly-owned multinationals is becoming increasingly evident.Some MNCs set up R&D centers,purchasing centers and regional headquarters shortly,and move from production base to research or market-expanding base. |
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| Keywords: | MNC FDI R&D centers |
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