意向选择、行为表达与农产品质量安全——基于Fishbein模型和结构方程模型的农户施药行为研究 |
| |
引用本文: | 王建华,邓远远,吴林海.意向选择、行为表达与农产品质量安全——基于Fishbein模型和结构方程模型的农户施药行为研究[J].软科学,2016(10):136-140. |
| |
作者姓名: | 王建华 邓远远 吴林海 |
| |
作者单位: | 1. 江南大学 江苏省食品安全研究基地,江苏 无锡 214122; 江南大学 食品安全与营养协同创新中心,江苏 无锡 214122; 江南大学 商学院,江苏 无锡 214122;2. 江南大学 商学院,江苏 无锡,214122 |
| |
基金项目: | 国家自然科学基金,国家社会科学基金重大项目,江苏省高校哲学社会科学优秀创新团队建设项目,江南大学自主科研重点课题 |
| |
摘 要: | 以合理行为模型为支撑,运用结构方程模型对调查数据进行分析,构建了包括残留认知、风险感知、行为态度、主观规范和安全施药意向在内的概念模型。结果发现,农户施药行为态度对行为意向的影响程度最大,残留认知直接影响行为意向,同时也作用于行为态度,主观规范间接影响行为意向;风险感知与残留认知的相关性较高,主观规范在一定程度上影响个人态度。
|
关 键 词: | Fishbein模型 农户行为 结构方程模型 农户施药 |
Choice Intention,Behaviour and Agricultural Products'Quality Safety---Research on Farmer's Pesticide Application Behavior by Fishbein Model and Structural Equation Model |
| |
Abstract: | Based on Fishbein model , with survey data from 986 farmers in Jiangsu , Shandong , Zhejiang , Heilongjiang and Henan Province , the structural equation model is adopted to analyze and build a conceptual model which include pesticide residues perception, perceived risk, attitude, subjective norm and behavior intention in this paper .Results show that atti-tude towards pesticide application seriously influence behavior intention .Pesticide residues perception influence their behav-ior intention directly , meanwhile it act on attitude、subjective norm , and influence their behavior intention indirectly .There is a high correlation between perceived risk and pesticide residues perception .Subjective norms affect the personal attitude in a certain extent . |
| |
Keywords: | Fishbein model household behavior structural equation model farmer's pesticide |
本文献已被 万方数据 等数据库收录! |
|