| 基于演化博弈的企业应对微博负面舆情策略研究 |
| |
| 引用本文： | 彭赓,熊烨明.基于演化博弈的企业应对微博负面舆情策略研究[J].软科学,2016(8). |
| |
| 作者姓名： | 彭赓 熊烨明 |
| |
| 作者单位： | 中国科学院大学经济与管理学院,北京,100190 |
| |
| 基金项目： | 国家自然科学基金项目(71172199、71202115)；国家社会科学基金重点项目(14AZD044) |
| |
| 摘 要： | 根据舆情传播不同阶段的特征引入演化博弈理论,分别针对成长期和蔓延、爆发期两个阶段的企业和微博用户建模并得到进化稳定策略。分析不同类型舆情事件下偏好不同企业的策略选择,用"大众DSG变速器故障"事件作为案例验证模型的合理性,为企业应对负面舆情提供建议。
|
| 关 键 词： | 危机管理 微博负面舆情 演化博弈 |
Study on Strategies of Enterprises Coping with Negative Public Opinion on Microblog Based on Evolutionary Game |
| |
| Abstract: | According to different features of public opinion's propagation stages,this paper studies the relationship between enterprises and microblog users in the growth period and spread and outbreak period of negative public opinion by evolution-ary game. And the evolutionary stable strategies are attained. Furthermore,it analyzes the strategies selected by enterprises with different preferences when facing distinct public opinion events. Then a negative public opinion event,“Volkswagen's malfunction of DSG gearbox”,is introduced as a case study to confirm the validity of the model. Finally,it puts forward some suggestions for enterprises under different public opinion background. |
| |
| Keywords: | crisis management microblog negative public opinion evolutionary game |
| 本文献已被 万方数据 等数据库收录！ |
|
