| 2008年全球金融危机后的我国房地产项目市场定位战略研究 |
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| 引用本文： | 隋玉明.2008年全球金融危机后的我国房地产项目市场定位战略研究[J].科学与管理,2009,29(3). |
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| 作者姓名： | 隋玉明 |
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| 作者单位： | 哈尔滨欣菜园林绿化有限公司,哈尔滨,150001;哈尔滨商业大学,经济学院,哈尔滨,150028 |
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| 摘 要： | 2008年全球金融危机后我国大多数投资者丧失了投资房地产的信心,国内房地产价格一路下滑。房地产开发项目市场定位是房地产开发企业市场营销管理的重要环节,是关系开发项目成败的基础工作,也最终关系到房地产企业是否能收回投资获取效益。房地产开发项目市场定位是否准确也影响到国家土地资源是否得到合理利用,消费者需求是否得到满足。目前,房地产开发项目市场定位中存在产品定位不准确,项目缺乏战略规划,项目市场定位以定性分析为主缺乏定量分析等问题。
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| 关 键 词： | 2008年全球金融危机 经济复苏 房地产市场营销 项目市场定位 市场调研 目标市场选择 |
Strategic Research on Market Orientation of Chinese Real Estate Project after Global Financial Crisis in 2008 |
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| Authors: | SUI Yu-ming |
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| Institution: | SUI Yu-ming1,2 (1 Harbin Xinrong Landscaping Company Ltd.,Harbin,150001 2 Economic College,Harbin Commercial University,Harbin 150028) |
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| Abstract: | Since global financial crisis in 2008, most Chinese investors have lost confidence to real estate investment, so domestic real estate prices have been declining. Market orientation of real estate development project is an important link of its marketing management, is the basic work related to success on development project, and, correspondingly, involves in whether the real estate enterprises recover investment and obtain benefits. Market orientation of real estate development project also influence whethe... |
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| Keywords: | global financial crisis in 2008 economic recovery real estate marketing project market orientation market research target market selection |
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