| 企业二次技术引进中一种情形的声誉效应和棘轮效应分析 |
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| 引用本文： | 耿子扬,汪贤裕,张莉.企业二次技术引进中一种情形的声誉效应和棘轮效应分析[J].科学学与科学技术管理,2012,33(5):143-149. |
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| 作者姓名： | 耿子扬 汪贤裕 张莉 |
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| 作者单位： | 四川大学工商管理学院,成都,610064 |
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| 基金项目： | 国家自然科学基金项目“引入虚拟第三方的供应链激励协调与效率研究”，中央高校青年教师科研启动基金项目“知识网络组织之间的知识共享研究” |
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| 摘 要： | 我国企业引进技术的动机是为获取现实的经济利益,有必要对技术引进中的获利机制进行研究。考虑在技术引进合作中,是否进行二次技术引进由技术引进方在事中而非事前做出决策,且技术引进方对该决策信息具有一定时期的信息优势,研究这种情形下技术引进方销量决策所蕴含的声誉效应和棘轮效应,可以从一定程度上揭示企业的获利机制。分析表明,当技术提供方风险规避时,引进方销量决策呈现棘轮效应,当技术提供方风险中性时,引进方销量决策呈现声誉效应。最后通过案例分析对研究结果加以印证。
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| 关 键 词： | 代理人—声誉模型 二次技术引进 事中决策 声誉效应 棘轮效应 |
An Analysis of Reputation Effect and Ratchet Effect for a Situation in Second Technology Introduction |
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| GENG Ziyang,WANG Xianyu,Zhang Li.An Analysis of Reputation Effect and Ratchet Effect for a Situation in Second Technology Introduction[J].Science of Science and Management of S.& T.,2012,33(5):143-149. |
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| Authors: | GENG Ziyang WANG Xianyu Zhang Li |
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| Institution: | (Business College,Sichuan University,Sichuan 610064,China) |
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| Abstract: | The motivation of Chinese firms to introduce external technology is economic profit.It is necessary to study the profit mechanism in the process of introducing technology.Considering the situation that introducer does the period decision of starting the second introduction and will hide this decision information for a period of time.This article studies the reputation effect and ratchet effect with introducer’s sales quantity decision in order to reveal the profit mechanism in some degree.The results show that the sales quantity decision represent ratchet effect when supplier is risk-averse and represent reputation effect when supplier is risk-neutral.At the end of this article,two cases are given as evidences for the analysis results. |
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| Keywords: | agent-reputation model second technology introduction period decision reputation effect ratchet effect |
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