| 中日便利店对比研究 |
| |
| 引用本文： | 程丹,朱海鹏.中日便利店对比研究[J].科技创业月刊,2008,21(4):56-58. |
| |
| 作者姓名： | 程丹 朱海鹏 |
| |
| 作者单位： | 1. 番禺职业技术学院,广东,广州,511483
2. 广东外语外贸大学南国商学院,广东,广州,510545 |
| |
| 摘 要： | 与邻国日本相比,我国便利店业态还存在着较多的问题。从文化环境、选址与商品陈列、经营策略、便利服务这四大方面出发,对中日两国的便利店现状进行比较分析,并对国内便利店提出相关的建议。
|
| 关 键 词： | 便利店 文化环境 策略 |
Comparative Study of Convenience Stores between Japan and China |
| |
| Cheng Dan Zhu Haipeng.Comparative Study of Convenience Stores between Japan and China[J].Pioneering With Science & Technology Monthly,2008,21(4):56-58. |
| |
| Authors: | Cheng Dan Zhu Haipeng |
| |
| Institution: | Cheng Dan Zhu Haipeng |
| |
| Abstract: | Compare to Japan,our CVS industry has much difference.This article will analyse the CVS situation in both Japan and China based on culture and place location,followed by marketing strategy and customer service.Besides,some relevant recommendations will be given to the proprietors of CVS in China. |
| |
| Keywords: | convenience store culture strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
