| 浅谈房地产品牌化战略的实施 |
| |
| 引用本文： | 周巍.浅谈房地产品牌化战略的实施[J].科技与管理,2008,10(3):47-49. |
| |
| 作者姓名： | 周巍 |
| |
| 作者单位： | 郑州航空工业管理学院,建筑工程管理系,河南,郑州,450015 |
| |
| 摘 要： | 通过对当前房地产品牌现状分析，提出准确的品牌定位、卓越的质量体系、超值的售后服务、有效的品牌传播、不断的品牌创新、先进的企业文化等多项措施，为房地产品牌化战略的实施明确一条可以借鉴的思路。
|
| 关 键 词： | 房地产 品牌战略 核心竞争力 |
Discussion the strategy implementation of the real estate brand |
| |
| ZHOU Wei.Discussion the strategy implementation of the real estate brand[J].Science-Technology and Management,2008,10(3):47-49. |
| |
| Authors: | ZHOU Wei |
| |
| Institution: | ZHOU Wei ( Construction Management Department, Zhengzhou Institute of Aeronautical Industry Management, Zhengzhou 450015, China ) |
| |
| Abstract: | With the present situation analysis of the real localization, the remarkable quality system, the ultra value brand innovation, the advanced enterprise culture and so on. estate brand strategy. estate brands,this paper proposes the accurate brand post-sale service, the effective brand dissemination, the This paper is beneficial to the implementation of the real estate brand strategy. |
| |
| Keywords: | real estate brand strategy core competitive power |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
