| 服务企业顾客信任及其驱动因素探析 |
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| 引用本文： | 袁亚忠.服务企业顾客信任及其驱动因素探析[J].科技与管理,2008,10(2):32-34. |
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| 作者姓名： | 袁亚忠 |
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| 作者单位： | 华南理工大学,工商管理学院,广东,广州,510640;湘潭大学,管理学院,湖南,湘潭,411105 |
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| 摘 要： | 顾客信任是企业成功开展关系营销的关键。在深入分析顾客信任内涵的基础上，探讨了影响顾客信任的直接因素和间接因素，并提出了在当前信任消费经济背景下的服务企业开展信任营销的具体对策，旨在为服务企业提供具有指导意义的借鉴。
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| 关 键 词： | 顾客信任 顾客满意 顾客价值 服务企业 |
| 文章编号： | 1008-7133(2008)02-0032-03 |
| 修稿时间： | 2007年11月30 |
Study of customer trust and the drivers of customer trust for service enterprises |
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| YUAN Ya-zhong.Study of customer trust and the drivers of customer trust for service enterprises[J].Science-Technology and Management,2008,10(2):32-34. |
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| Authors: | YUAN Ya-zhong |
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| Institution: | YUAN Ya-zhong ( 1.School of Business Administration, South China University of Technology, Guangzhou 510640, China; 2.Management School, Xiangtan University, Xiangtan 411105, China) |
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| Abstract: | Customer trust is the critical determinant of service enterprises marketing. Based on analyzing the meaning of customer trust,this paper probes into the direct and indirect drivers of customer trust. Furthermore,the author puts forward some tactics of marketing for service enterprises in the background of trust economy to provide guidance for service enterprises. |
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| Keywords: | customer trust customer satisfaction customer value service enterprises |
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