| 论高校图书馆社会服务的品牌定位与运作 |
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| 引用本文： | 汤妙吉.论高校图书馆社会服务的品牌定位与运作[J].情报探索,2014(8):36-38. |
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| 作者姓名： | 汤妙吉 |
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| 作者单位： | 广州南洋理工职业学院图书馆,广东广州510925 |
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| 基金项目： | 本文系2012年广东省文化厅图书馆科研课题“基于云计算的高校与农村信息资源共享平台设计、实现”（项目编号：GDTK1234）研究成果之一. |
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| 摘 要： | 论述高校图书馆在开展社会服务过程中要从自身属性、工作理念、市场、科研等方面找准定位,并通过科技力、形象力、营销力三力结合开展品牌运作,产生品牌效应,从而促进高校图书馆社会服务工作创出自己的特色。
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| 关 键 词： | 高校图书馆 社会服务 品牌定位 品牌运作 |
On Brand Positioning and Operation of University Library＇s Social Services |
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| Tang Miaoji.On Brand Positioning and Operation of University Library＇s Social Services[J].Information Research,2014(8):36-38. |
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| Authors: | Tang Miaoji |
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| Institution: | Tang Miaoji ( Guangzhou Nanyang Polytechnic Library, Guangzhou Guangdong 510925 ) |
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| Abstract: | The paper discusses that university library should find the right positions from their own properties, work philosophy, market and scientific research in the process of social service, and implement brand operation through the combination of technological power, power of image and marketing power to produce brand effect, thus to promote university library to creat their own features in social service work. |
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| Keywords: | university library social service brand positioning brand operation |
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