| 基于PEST分析的我国跨境电商竞争环境研究 |
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| 引用本文： | 郭燕,王玉平.基于PEST分析的我国跨境电商竞争环境研究[J].情报探索,2020(1):67-74. |
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| 作者姓名： | 郭燕 王玉平 |
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| 作者单位： | 西南科技大学经济管理学院 四川绵阳 621010;西南科技大学材料科学与工程学院 四川绵阳 621010 |
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| 基金项目： | 四川图书情报研究中心研究项目“四川省跨境电子商务竞争情报工作策略研究”(项目编号:SCTQ2016YB14)成果之一 |
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| 摘 要： | 目的/意义]旨在为跨境电商可持续发展提供政策建议和支持。方法/过程]运用PEST宏观环境分析模型,从政治、经济、社会、技术四个方面分析我国跨境电商所处的宏观竞争环境。结果/结论]政府对跨境电商出台的政策和扶持力度,地区经济发展水平等是影响地区跨境电商发展的主要原因,并从政治、经济、社会、技术四个方面提出了相应的政策建议。
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| 关 键 词： | 跨境电商 PEST分析 竞争环境 |
Research on China’s Cross-border E-commerce Competition Environment Based on PEST Analysis |
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| Guo Yan,Wang Yuping.Research on China’s Cross-border E-commerce Competition Environment Based on PEST Analysis[J].Information Research,2020(1):67-74. |
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| Authors: | Guo Yan Wang Yuping |
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| Institution: | (School of Economic and Business Administration Southwest University of Science and Technology,Mianyang Sichuan 621010;School of Materials Science and Engineering Southwest University of Science and Technology,Mianyang Sichuan 621010) |
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| Abstract: | Purpose/significance]The paper intends to provide policy advice and support for sustainable development of cross-border e-commerce.Method/process]With PEST macro-environmental analysis model the paper analyzes the macro-competition environment of cross-border e-commerce in China from four aspects:politics economy society and technology.Result/conclusion]The government’s policy and support for cross-border e-commerce and the regional economic development level etc.are the main reasons affecting the development of cross-border e-commerce in the region.In addition the paper puts forward corresponding policy recommendations from four aspects:politics economy society and technology. |
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| Keywords: | cross-border e-commerce PEST analysis competitive environment |
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