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市场导向对技术创新的影响机理研究
引用本文:史江涛,杨金凤.市场导向对技术创新的影响机理研究[J].研究与发展管理,2007,19(2):56-62.
作者姓名:史江涛  杨金凤
作者单位:1. 浙江大学,管理学院,杭州,310029
2. 山西财经大学,工商管理学院,太原,030012
摘    要:通过引入组织学习作为中介变量,构建了“市场导向-组织学习-技术创新”理论模型,指出市场导向的不同构面将驱动不同的组织学习机制,进而导致不同类型的技术创新.从组织学习流程角度对所构建的模型进行解读,对模型创新及不足之处作了总结.

关 键 词:市场导向  技术创新  组织学习
文章编号:1004-8308(2007)02-0056-07
修稿时间:2005-11-02

The Mechanism of Market Orientation Impacts on Technological Innovation
SHI Jiang-tao,YANG Jin-feng.The Mechanism of Market Orientation Impacts on Technological Innovation[J].R&d Management,2007,19(2):56-62.
Authors:SHI Jiang-tao  YANG Jin-feng
Institution:1. School of Management, Zhefiang University, Hangzhou 310029, China; 2. School of Business Administration, Shanxi Financial and Economic University, Taiyuan 030012, China
Abstract:Recently,there are different ideas about the relationship between market orientation and technological innovation.By taking organization learning as the mediators,it works out a theoretical model of 'market orientation-organization learning-technological innovation'.It attempts to offer a more complete theoretical explanation on how the different constructs of market orientation facilitate the development of different types of organization learning,and lead to different types of technological innovation respectively.Furthermore,from the view-points of organization learning process,it gives an evaluation on this theoretical model.At last,some innovations and shortcomings of the paper are summarized.
Keywords:market orientation  technological innovation  organization learning
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