| 新产品开发中R＆D-营销界面有效性研究 |
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| 引用本文： | 吴晓波,裘丽萍,章威.新产品开发中R＆D-营销界面有效性研究[J].研究与发展管理,2006,18(4):5-21. |
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| 作者姓名： | 吴晓波 裘丽萍 章威 |
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| 作者单位： | 浙江大学管理学院,杭州310027 |
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| 摘 要： | 针对当前R＆D-营销界面研究中存在信息处理观、资源依赖观、社会系统观这三类观点，系统分析了企业中R＆D-营销界面障碍的成因，揭示克服界面障碍、提高界面有效性的三类驱动因素：信息推动因素、组织激励因素与环境驱动因素．
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| 关 键 词： | 新产品开发 R＆D-营销界面 障碍成因 |
| 文章编号： | 1004-8308（2006）04-0015-07 |
| 收稿时间： | 2005-06-06 |
| 修稿时间： | 2005年6月6日 |
A Study on the Validity of the R&D- marketing Interface in New Product Development |
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| WU Xiao-bo,QIU Li-ping,ZHANG Wei.A Study on the Validity of the R&D- marketing Interface in New Product Development[J].R&d Management,2006,18(4):5-21. |
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| Authors: | WU Xiao-bo QIU Li-ping ZHANG Wei |
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| Institution: | School of Management, Zhejiang University, Hangzhou 310027, China |
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| Abstract: | Aiming at the 3 views existed in the current research on R&D-maketing interface the view of in-formation processing,the view of resource dependence and the view of society system it systematically ana-lyzes the cause of formation of the obstruction of R&D-marketing interface in the corporations,and brings forward three driving factors of getting over the obstruction of R&D-marketing interface and improving va-lidity of the interface,which are information promotion factor,organization prompting factor and environ-ment driving factor. |
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| Keywords: | new product development R&D-marketing interface formational cause of obstruction |
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