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Customer value creation through community-based information networks |
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| Authors: | Mitsuru |
| Abstract: | This paper point out that utilizing fully the community-based information networks based on multimedia digital networking Information Technology (IT) makes it possible to formulate a new customer value creation business model. Aggressive IT investment by top management to build community-based information networks, a support tool for this future network strategy, will permit business innovation based on strengthened competitiveness and enhanced customer service. |
| Keywords: | Information technology Information networks Community-based networks Business innovation |
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