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The influence of informal social media practices on knowledge sharing and work processes within organizations
Institution:1. Nottingham Trent University, Nottingham Business School, Nottingham, UK;2. University of Bedfordshire, Strategy and Management, Luton, UK;1. Department of Business Information & Analytics, Daniels College of Business, University of Denver, 2101 S. University Blvd, Denver, CO, USA;2. Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, 35 Broad Street, Atlanta, GA, USA;1. Center for Studies of Information Resources, Wuhan University, No.299 Bayi Road, Wuchang District, Wuhan, Hubei Province 430072, China;2. School of Information Management, Wuhan University, No.299 Bayi Road, Wuchang District, Wuhan, Hubei Province 430072, China;3. School of Information and Safety Engineering, Zhongnan University of Economics and Law, No.182 Nanhu Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province 430073, China;4. Wuhan Sports University Library, No. 461 Luoyu Road, Hongshan District, Wuhan, Hubei Province 430079, China;1. Department of Lenguajes y Ciencias de la Computación, University of Málaga, ETSI Informática, Campus de Teatinos, Málaga 29071, Spain;2. Lucentia Research Group, Department of Software and Computing Systems, University of Alicante, Alicante 03690, Spain;1. Wright State University, 3640 Colonel Glenn Highway, Dayton, OH, 45435, USA;2. Department of Information Technology and Operations Management, Nanyang Technological University, 50 Nanyang Avenue, Singapore, 639798
Abstract:Contemporary information technologies such as social media have invigorated the way knowledge is shared within organizations to the extent that we have to rethink and reassess our understanding of the role and influence of technology in organizational processes and knowledge sharing. This paper uses the strategy as practice lens guided by the interpretivist philosophy to understand the influence of informal social media practices on knowledge sharing and work processes within an organization. The paper uses empirical evidence from the case study of a telecom organization in Tanzania to gain theoretical insight into informal social media practices and knowledge sharing. This research contributes to the Information Systems (IS) literature by asserting that organizational processes are achieved by mundane knowledge sharing mediated by informal social media use within the organization. Also, the study contributes to IS literature by highlighting how emerging informal practices are essential to daily processes within organizations.
Keywords:Knowledge sharing practice  Social media  WhatsApp  Strategy as practice
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