Digital payment and banking adoption research in Gulf countries: A systematic literature review |
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| Institution: | 1. Department of Economics and Business Studies, Universitat Oberta de Catalonya, Spain;2. Department of Marketing and Market Research, Universidad de Granada, Spain |
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| Abstract: | The global spread and use of internet and mobile contributed to the development of digital payments and baking. There is a lack of research which provides comprehensive synthesis and analysis of factors affecting the use and adoption of digital banking and payment methods in GCC countries. Thus, the aim of this paper is to provide a comprehensive literature review and perform weight and meta-analysis. By reviewing 46 studies, it was found that best predictors for digital payment and banking adoption in GCC countries are trust, perceived security and perceived usefulness. Based on the extensive literature review, the conceptual of factors affecting adoption digital banking and payment methods in Gulf countries model was proposed, which will set agenda for future research. Practitioners will be able to use the findings from this study to improve adoption and quality of digital banking and payment services |
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| Keywords: | Digital banking Digital payment Mobile payment Mobile banking Cryptocurrency Systematic review |
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