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Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey |
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| Institution: | 1. Brunel University London, Kingston Ln, London, Uxbridge UB8 3PH, United Kingdom;2. University of Bradford School of Management, Emm Lane, Bradford BD9 4JL, United Kingdom;1. Software Project Management Research Team, University Mohamed V, Rabat, Morocco;2. Department of Computer Sciences, EMI, University Mohamed V, Rabat, Morocco;1. Georgian Court University, School of Business & Digital Media, Lakewood, NJ, 08701, United States;2. College of Business Administration, University of Texas at El Paso, El Paso, TX, 79968, United States;1. University of Massachusetts Medical School, Worcester, MA 01655, USA;2. Department of Neurology and Psychiatry, University of Massachusetts Medical School, Worcester, MA 01655 USA;3. Department of Informatics, University of Leicester, Leicester LE1 7RH, United Kingdom;4. Department of Electro-Optical System Engineering, University of Kocaeli, ?zmit, 41380, Kocaeli, Turkey;1. Department of Information, Logistics and Innovation, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands;2. Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands;3. Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands |
| Abstract: | This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs. |
| Keywords: | SMEs from emerging markets Internationalization barriers Cloud computing utilization Born globals |
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