Why users keep answering questions in online question answering communities: A theoretical and empirical investigation |
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| Authors: | Xiao-Ling Jin Zhongyun Zhou Matthew KO Lee Christy MK Cheung |
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| Institution: | 1. Information Management Department, Shanghai University, Shanghai, China;2. Department of Management Science and Engineering, School of Economics and Management, Tongji University, Shanghai, China;3. Department of Information Systems, City University of Hong Kong, Hong Kong, China;4. Department of Finance and Decision Sciences, Hong Kong Baptist University, Hong Kong, China |
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| Abstract: | This study theorized and validated a model of knowledge sharing continuance in a special type of online community, the online question answering (Q&A) community, in which knowledge exchange is reflected mainly by asking and answering specific questions. We created a model that integrated knowledge sharing factors and knowledge self-efficacy into the expectation confirmation theory. The hypotheses derived from this model were empirically validated using an online survey conducted among users of a famous online Q&A community in China, “Yahoo! Answers China”. The results suggested that users’ intention to continue sharing knowledge (i.e., answering questions) was directly influenced by users’ ex-post feelings as consisting of two dimensions: satisfaction, and knowledge self-efficacy. Based on the obtained results, we also found that knowledge self-efficacy and confirmation mediated the relationship between benefits and satisfaction. |
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| Keywords: | Online question answering communities Continuance intention to answer questions Benefits of answering questions Satisfaction Confirmation Knowledge self-efficacy |
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