| 招聘活动中的双向营销行为分析 |
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| 引用本文： | 陈燕,曹文涛.招聘活动中的双向营销行为分析[J].技术与创新管理,2009,30(2). |
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| 作者姓名： | 陈燕 曹文涛 |
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| 作者单位： | 1. 西安科技大学,管理学院,陕西,西安,710054
2. 长安大学,建筑工程学院,陕西,西安,710061 |
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| 摘 要： | 市场营销不仅仅是一种企业职能,还是一种观念、一种意识、一种看待问题的方式.本文从市场营销经典理论--4P'S的角度出发来研究企业和求职者之间的招聘活动,并据此对招聘、应聘活动中的营销策略进行分析.具体通过招聘方和应聘方在产品策略、价格策略、渠道策略和促销策略中的行为进行对比分析,为招聘方得到最适合的人才提供指导,同时为应聘方能找到最合适的工作提供建议.
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| 关 键 词： | 双向营销 招聘方 应聘方 |
On Bidirectional Marketing in Recruitment Activity |
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| CHEN Yan,CAO Wen-tao.On Bidirectional Marketing in Recruitment Activity[J].Technology and Innovation Management,2009,30(2). |
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| Authors: | CHEN Yan CAO Wen-tao |
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| Institution: | CHEN Yan1,CAO Wen-tao2 |
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| Abstract: | Marketing has a business function.It is a concept and a way to deal with problems.This paper studies the recruitment activity in the sight of marketing.It analyzes the marketing actions of recruiters and candidates in the recruitment activity.Those marketing actions involve product strategy,price strategy,place strategy and promotion strategy.Through the analysis,the paper puts forward some proposals that are available both to recruiters and candidates. |
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| Keywords: | 4P's |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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