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“微时代”高校思想政治教育载体的发展与创新
引用本文:王倩,张立杰.“微时代”高校思想政治教育载体的发展与创新[J].技术与创新管理,2012(2):228-231.
作者姓名:王倩  张立杰
作者单位:西安科技大学思想政治理论课教学科研部
摘    要:随着微博的产生,手机媒体技术的更新与广泛应用,微公益的蓬勃发展,"微时代"已经到来。面对"微时代"带来的新的社会环境,高校思想政治教育工作者应积极运用微博、手机媒体等"微传播"方式开展教育活动,大力宣传并引导学生认识和投身微公益活动等方式,发展与创新高校思想政治教育载体以充分提高高校思想政治教育实效性。

关 键 词:微时代  高校思想政治教育载体  发展  创新

Development and Innovation of the Carrier for Ideological and Political Education of University in the "Micro-era"
WANG Qian,ZHANG Li-jie.Development and Innovation of the Carrier for Ideological and Political Education of University in the "Micro-era"[J].Technology and Innovation Management,2012(2):228-231.
Authors:WANG Qian  ZHANG Li-jie
Institution:(Teaching and Research Department for Ideological and Political Theory Course, Xi’an University of Science and Technology,Xi’an 710054,China)
Abstract:With the emergence of microblogging,updating and widely used of mobile media,Vigorous development of Micro-public service,"Micro-era" has come.Facing of new social environment in "Micro-era",university ideological and political education workers should actively use the "micro-propagation" such as microblogging and mobile media implement educational activities.Vigorously promote and guide students to understand and to join the Micro-public service activities.Developing and innovating the ideological and political education carrier to promote the effectiveness of university ideological and Political education.
Keywords:micro-era  carrier for ideological and political education of university  development  innovation
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