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公共文化服务供给的企业路径:治理的视域
引用本文:刘吉发,吴绒,金栋昌.公共文化服务供给的企业路径:治理的视域[J].技术与创新管理,2013,34(5):465-469.
作者姓名:刘吉发  吴绒  金栋昌
作者单位:1. 长安大学政治与行政学院,陕西西安710064;长安大学长安文化产业研究中心,陕西西安710064
2. 长安大学政治与行政学院,陕西西安,710064
基金项目:教育部人文社科基金项目"西部地区政府主导型文化管理模式建构研究",陕西省社科基金"多元治理模式下陕西政府文化管理职能转变研究",长安大学学术平台建设项目"文化产业战略管理与创新研究"
摘    要:"公共文化服务市场化"是现阶段我国理论研究和政府实践的热门话题,而企业是公共文化服务体系市场化的重要主体。基于这一研究视角,文章以分析文化企业参与公共文化服务供给的价值诉求为基础,探讨了当前我国文化企业参与公共文化服务的现实可能,通过明晰文化企业的角色定位,从供给模式和政府保障两大部分对文化企业参与公共文化服务供给的路径进行了有益探讨。

关 键 词:文化企业  公共文化服务  角色定位  路径选择

Company Path of Public Cultural Service:from the Vision of Management
LIU Ji-fa , WU Rong , JIN Dong-chang.Company Path of Public Cultural Service:from the Vision of Management[J].Technology and Innovation Management,2013,34(5):465-469.
Authors:LIU Ji-fa  WU Rong  JIN Dong-chang
Institution:1. School of Polities and Administration, Chang' an University,Xi' an 710064, China ;2. Research Center of Chang' an Cultural Industries, Chang' an University ,Xi ' an 710064, China)
Abstract:"Marketization of public cultural service" is a hot topic in theoretical study and government's practice in our country and reflects the adjustment of government~ functions and the return of the market value in the field of public cultural service supply. Based on this research perspective. This paper put the demands of value of cultural enterprises to participate in the supply of public cultural services as a basis, and explored the possibility of company~ participating in the process of public cultural service in our country, then made a study on company path of public cultural service supply deeply from modes of supply and government protection by clarifying the role of cultural company.
Keywords:cultural company  public cultural service  role definition  path selection
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