| 西安市城镇居民参与体育旅游调查及发展策略研究 |
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| 引用本文： | 马红霞.西安市城镇居民参与体育旅游调查及发展策略研究[J].技术与创新管理,2013,34(5):500-504. |
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| 作者姓名： | 马红霞 |
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| 作者单位： | 西安科技大学体育部,陕西西安,710054 |
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| 基金项目： | 陕西省教育厅科研计划项目资助 |
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| 摘 要： | 运用文献资料法、问卷调查法和数理统计法，对西安市城镇居民参与体育旅游的现状及制约因素进行了分析研究，结果显示：西安市城镇居民参与体育旅游的主要群体是年轻人；参与旅游项目集q-在登山、自行车和漂流上；消费水平尚处于休闲娱乐的起步阶段；自助式旅游所占比重较大。存在体育旅游市场和资源开发不足；营销宣传不到位；缺乏专业的体育旅游人才和组织机构等问题。在此基础上，提出了西安市体育旅游发展的若干对策。
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| 关 键 词： | 西安市 城镇居民 体育旅游 |
Research on Urban Residents' Participation in Sports Tourism and its Development Strategy in Xi'an |
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| MA Hong-xia.Research on Urban Residents' Participation in Sports Tourism and its Development Strategy in Xi'an[J].Technology and Innovation Management,2013,34(5):500-504. |
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| Authors: | MA Hong-xia |
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| Institution: | MA Hong-xia ( P. E. Department of Xi＇ an University of Science and Technology ,Xi＇ an 710054,China) |
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| Abstract: | This paper analyzed the current situation about urban residents ＇ participation in sports tourism in Xi＇ an and the restrictive factors via literature data, questionnaire and mathematical statistics. It showed that the youth, the major group involved, mainly participate in mountaineering, cycling and drifting, that their consumption level is still at the early stage of the leisure entertainment and self-help tourism accounts for a large proportion. The market and resources for sports tourism are not fully developed yet. Besides, marketing propaganda doesn＇ t suffice and professional sports tourism talents are inadequate. And finally several strategies for developing sports tourism in Xi＇ an are put forward. |
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| Keywords: | city of Xi＇ an urban residents sports tourism |
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