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中国城市消费者对转基因食品的认知程度、接受程度和购买意愿
引用本文:黄季焜,仇焕广,白军飞.中国城市消费者对转基因食品的认知程度、接受程度和购买意愿[J].中国软科学,2006,295(2):61-67.
作者姓名:黄季焜  仇焕广  白军飞
作者单位:1. 中国科学院,农业政策研究中心,北京,100101
2. 美国新泽西州立大学,农业与资源经济系
摘    要:我国消费者对转基因食品的态度是一个受到普遍关注的问题。虽然很多学者已经对此进行了研究,但各项研究的结论差异较大。本文根据对我国东部5省11个城市的实地调查数据,深入研究了我国城市消费者对转基因食品的认知程度、接受程度和购买意愿。研究表明,有三分之二的城市居民听说过转基因食品;消费者对转基因技术和食品的知识了解较少;消费者对转基因食品的接受程度和购买意愿较高,但对不同类型转基因食品的态度存在较大差异;消费者对转基因食品的了解程度、收入水平、所居住城市的规模等是影响消费者对转基因食品态度的重要因素。

关 键 词:转基因食品  认知程度  接受程度  购买意愿
文章编号:1002-9753(2006)02-0061-07
收稿时间:2005-10-26
修稿时间:2006-01-17

Awareness, Acceptance and Willingness to Buy Genetically Modified Foods in Urban China
Carl Pray,HUANG Ji-kun,QIU Huan-guang,BAI Jun-fei,Carl Pray.Awareness, Acceptance and Willingness to Buy Genetically Modified Foods in Urban China[J].China Soft Science,2006,295(2):61-67.
Authors:Carl Pray  HUANG Ji-kun  QIU Huan-guang  BAI Jun-fei  Carl Pray
Institution:1. Center for Chinese Agricultural Policy, Institute of Geographical Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China ; 2. Department of Agricultural, Food, and Resource Economics , Rutgers University, New Brunswick, NJ, 08901 -8520, USA.
Abstract:There is a growing concern on Chinese consumers' attitudes toward genetically modified foods(GMF).Although there are many studies on this issue,the results of those studies are quite mixed.The objective of this study is to examine the Chinese consumers' awareness,acceptance and willingness to buy GMF based on the survey data collected in 11 cities of 5 provinces in eastern China.The research results indicate that,more than two thirds of the consumers in urban China had heard of GMF by the late 2002,but their knowledge on genetically modified technology is limited.The level of acceptance and willingness to buy GMF in urban China is high,and consumers demonstrate great variance in their attitudes to GMF under different food categories.Knowledge about GMF,income,and the level of the living city all play important roles in determining consumers' attitudes toward GMF.
Keywords:genetically modified foods  awareness  acceptance  willingness to buy
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