| 日本在华跨国公司基于竞争优势的全球战略研究 |
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| 引用本文： | 毛蕴诗,汪建成.日本在华跨国公司基于竞争优势的全球战略研究[J].中国软科学,2005,21(3):89-98. |
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| 作者姓名： | 毛蕴诗 汪建成 |
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| 作者单位： | 中山大学,管理学院,广东,广州,510275 |
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| 基金项目： | 国家自然科学基金重点资助项目(70132010) |
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| 摘 要： | 本文将对外直接投资理论应用于跨国公司一体化一本地化战略管理分析，从公司特征(专属优势和内部化优势)与环境因素(区位优势)的角度出发，研究日本跨国公司在华业务活动的成功因素。基于一项对230家日本在华投资企业母公司的应答问卷分析，得出若干经验研究发现，包括：日本在华跨国公司倾向于采用一体化战略；专属优势和内部化优势越明显，一体化程度越高；在华经营的成功因素在专属优势方面体现在制造技术、零部件采购能力、资金实力、在华投资经历和销售网络与技术方面；区位优势主要体现在劳动力成本等方面；内部化优势与子公司的成功与绩效关系并不明显。
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| 关 键 词： | 日本跨国公司 一体化-本地化 专属优势 区位因素 内部化优势 |
| 文章编号： | 1002-9753(2005)03-0089-10 |
| 修稿时间： | 2004年5月19日 |
Global Strategy and Successful Factors of Japanese MNCs in China |
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| MAO Yun-shi,WANG Jian-cheng.Global Strategy and Successful Factors of Japanese MNCs in China[J].China Soft Science,2005,21(3):89-98. |
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| Authors: | MAO Yun-shi WANG Jian-cheng |
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| Abstract: | In this paper, the theory of FDI was applied to analyze integration-responsiveness strategic management of MNCs, and studied successful factors of Japanese MNCs in China from the perspectives of corporation characteristics (ownership advantages and internalization advantages) and environmental factors (locational factors). Based on the 230 responses of questionnaire investigation to Japanese parent corporations, the authors concluded some findings. Japanese MNCs in China prefer to adopt integration strategy. The ownership advantages and internalization advantages are more obvious, the degree of integration is higher. Successful factors on ownership advantages lie on manufacture technology, outsourcing ability of parts, capital power, parent company's investment experiences in China and sales network and skills. Locational advantages lie on several factors, such as labor cost. The relationship between internalization advantages and performance is not obvious. |
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| Keywords: | Japanese MNCs integration-responsiveness ownership advantages locational factors internalization advantages |
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