| 影响中国企业自主品牌决策的因素分析 |
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| 引用本文： | 汪涛.影响中国企业自主品牌决策的因素分析[J].中国软科学,2006,7(10):141-149. |
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| 作者姓名： | 汪涛 |
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| 作者单位： | 武汉大学,经济与管理学院,湖北,武汉,430072 |
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| 摘 要： | 当前，自主品牌已经成为制约中国企业和国家经济发展的主要障碍，本文在文献综述的基础上，以信息经济学和资源基础观点为理论支撑，以Papadakis等（1998）所提出的战略决策流程模型为框架基础，进行整舍性研究，试图提出系统全面的解释，探索中国企业发展自主品牌的影响因素以及关键成功因素，并构建了关于自主品牌决策的理论体系和分析框架。
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| 关 键 词： | 自主品牌 影响因素 决策 |
| 文章编号： | 1002-9753(2006)10-0141-09 |
| 收稿时间： | 2006-05-11 |
| 修稿时间： | 2006-09-11 |
Impact Factors Analysis on Own -brand Decisions of Chinese Enterprises |
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| WANG Tao.Impact Factors Analysis on Own -brand Decisions of Chinese Enterprises[J].China Soft Science,2006,7(10):141-149. |
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| Authors: | WANG Tao |
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| Institution: | Economics and Management School, Wuhan University, Wuhan 430072, China |
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| Abstract: | At present,Own-Brand decision has become a main obstacle to the development of Chinese enterprises and the country's economy.In this article,the author makes an integrated research on the basis of a summary of the litera- tures,gives it a theoretical support of information economics and the ideal of source-base,and gives it a framework base of strategic decision procedure mode announced by Papadakis,Lionkas and Chambers(1998).Then the author tries to provide a systematic explanation,explore the influential factors and the key success factors of the Chinese enter- prises' developing Own-Brand decision,and form a theory framework and the analytic framework on self-decision brand. |
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| Keywords: | own - brand influential factors decision |
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